Alex2 The game of “staying on message” has changed. Today YOU are the brand and YOU always need to be “on”. Being on TV, YouTube, Facebook, Twitter and the like should be considered a business transaction and if you don’t consider it one … you are missing out. You need to get the most out of your relationship with the media. Being behind the camera for over 15 years and working with hundreds of guests, I know exactly what reporters and producers are looking for. Whether it’s your first or five hundredth interview my personal approach will help you polish your skills to have a successful transaction every time and most importantly – keep your brand’s message going long after the cameras have stopped rolling.